How to Start an Online Dating Business

Everyone in this world would love to have a companion to spend their time with and with all of the dating services available there is bound to be someone out there for every lonely soul. A good way to narrow down the search is to have a dating service that specifically targets a unique demographic. The online dating business is booming and there are so many of them flooding the markets. For those that are interested in starting an online dating business that is different and special there are ways to do that.

How to Start an Online Dating Business

The first thing to do when starting an online dating business would be to research the statistics on the type of service you would like to offer. Look at other dating sites and see what is favorable or not about their websites. Think about how much it would cost if anything to set up the site. Determine which demographic has not been over saturated and build off of that concept. Try and build a site that offers real advice, background checks on clients, astrological matching and self help articles. Once the research has bee done and the type of site is determined it is time to think about funding and publishing set up’s. There are the free publishing sites, but they may not offer enough of what is needed. A new business needs support, software, templates, advertising information etc, therefore paying a site to help at the beginning may not be a terrible idea.

Learn the Matchmaking Business

When starting an online dating business there must be some knowledge of that business obtained and studying everything out there is the best way to sharpen ones skills. A client should feel as if they are dealing with a professional dating service that knows their business. Pricing and fees should be examined by looking at other sites and seeing what the going rate is for services. View all of the statistics on running this type of business and develop an e-business plan. Know where the money is coming from, what products if any will be sold, and what skills must be obtained before officially opening for business.

Dating Site Builders

There are several dating site builders out there and they could be of great support to a beginner. They can teach someone about advertising, pricing, competition, and how to run a new and exciting dating service, from your ideas. They can also teach someone to bring traffic to their site and which articles and newsletters are popular among a specific group.


Starting an online dating service may seem like a difficult task but with the right publishing tools and support it is possible. When setting up an online dating service be sure to check with local state regulations to be sure that all of the rules are being followed and everything is being run properly. The small business administration may be able to help further on legal issues of starting an online business. Offering services that are currently being overlooked is the key to starting a successful online dating business.

Online Dating Guide – How to Choose Your Best Screen Name to Attract Love on Internet Dating Sites

There are millions of singles seeking love in online dating sites. If you’d like to stand out among the crowd of great singles, learn how to choose your best screen name that helps you attract the great love of your life on internet dating sites.

What is a screen name?

This is a catchy name that you choose to identify yourself in your photo and dating profile. You will be known by this name in each communication you post with members of your online dating site.

No one will learn your real name, unless you reach a friendly point in communication and decide that you want to reveal it.

Your screen name helps you stand out among the crowd of great singles and create a great first impression, so it is important to choose wisely.

How do you choose wisely?

Think of your screen name as the name of your own radio show. The name you choose catches the attention of your ideal audience and makes them want to tune into you.

Like attracts like, so choose a screen name that attracts a love match who likes what you have to offer. This is your chance to focus on your weaknesses or your strengths.

If you choose the name, MRLONELYHEART, you will attract a match who shares your loneliness.

If you choose the name, GREATGUY4U, you will attract a match who is seeking a great guy.

What if you were deciding between the names QUEENOFDIAMONDS or QUEENOFHEARTS? Is money or love most important to you? This is what your choice of screen name reveals to your match.

Imagine the type of match you will attract with two variations of a screen name: 1KnightStand, versus YourIntimateKnight.

If you seek a healthy relationship with lasting love, which screen name would you choose?

Your best screen name reflects what you truly seek or offer and it attracts a potential love match who values this. Those who don’t will pass you by and that’s okay. No need to waste your precious time with someone who doesn’t appreciate what you have to offer. Your best screen name attracts a match who is on your wavelength.

How do you choose your best screen name?

To discover your best screen name, focus on your strengths. Make a list of your best qualities, talents, hobbies, passions and special contributions that you bring to a new relationship.

What are your top three favorites? Can you add “4U” to show what you offer your love match?

How do you want to introduce yourself to the great love of your life? Now that is the best screen name for you to choose!

Want to Make Money With Online Dating? It Can Be Done!

Although you’ll hear lots of people say that the online dating markets are too saturated to really make any money these days, starting an online dating site is actually an excellent way to start making money online! While you may never become the next eHarmony or, there’s always room for another great dating site, especially if you choose to start a carefully selected niche membership site.

What’s a niche membership site? Niche membership (dating) sites are more targeted toward matching people with very targeted interests. For example, if you’re a golf fanatic, you may choose to join a site that is specifically for people who love to play golf. Therefore, you would likely meet other singles who would share your passion for golf, and hypothetically, be more compatible. Here are some examples of niche dating sites:

  • Religious Sites (Christian, Jewish, Muslim, etc.)
  • Ethnic Sites (Black Singles, Interracial Singles, Hispanic Singles)
  • Professions (Military, Medical, Attorneys, etc.)
  • Shared Interest (Golf, Equestrian, Beach Lovers, etc.)

Still other sites are based on sexual preferences, financial status, age groups… the list literally goes on and on! Basically, if you’ve got a special interest, or even a medical condition, chances are, there’s a dating site devoted to it. And, if you’re interested in starting your own site, finding the right niche could mean the difference between success and failure in an online dating business!

In addition to building your own membership site, there are quite a few “white label” affiliate programs available online, too, white label meaning the ability to brand your site, but share in the membership base of the main site. So, instead of having one or two members initially, your brand new dating site would start with thousands, even millions of members, for your new members to mingle with online. Of course, like any affiliate program, you would receive a commission instead of the entire membership fee, but generally speaking, it’s much easier to build a branded site through an affiliate program when you’re just starting out.

Your other option, of course, is to build your own membership site, completely from scratch, with zero members to start. While it would take a bit longer to get the site up and running, and even longer to generate income, the income from this type of site would likely far outpace the income from several white label dating sites… assuming that is that you choose the right niche, build an attractive site, and promote it like crazy!

As you can see, there are still excellent opportunities in the business of online dating, and if this is a field that interests you, or where you have a level of expertise, it can turn into a great home based business, as well. So, what are you waiting for? Choose a niche and get started!